CASE STUDY

Hulu presents a unique challenge. It's a Russian Doll of sorts: tons of different TV shows and movies inside larger networks, inside one brand. So we developed a series of "social products" to spread the love across all these elements, while making Hulu the hero. 

 
 

SOCIAL PRODUCTS

Seriously, how have you not watched...?

The extra boost people need to finally start a show everyone's been talking about, and a way to excite fans who have been watching from the beginning.

 
 
 

TRANSLATED.

We made shows from different time periods or containing technical jargon a little easier, and more fun, to understand.

 
 
 

 MEMES

The Internet has a different economy of language and memes are a goldmine. We took beloved shows and memefieid them. 

 
 
 

HULISTICLE

We took shows' best parts and brought them all together into a list, one of the Internet's most effective ways to relay information. 

 
 
 

SAID WITH STYLE

An eye-catching, visual way to represent shows and movies, perfect for Instagram. We captured Fargo's darkly beautiful essence with this chilling scene.

Hulu_Fargo_SWS_GIF.gif
 

HIGHLY QUOTACIOUS

For the movies that make you announce with pride, "I can quote EVERY line of this movie!"

 
 
 

Talent asks 

Occasionally, we had the opportunity to work with talent. While we didn't ever get any autographs, we got to ask them important questions. Very important questions.

 
 
 

AS TOLD BY

"Life imitates art," right? We found moments from shows to explain relatable feelings and experiences.

 
 
 

The greatest teammates:

Creative Director: Elizabeth Cauvel

Associate Creative Directors: David Bailey & Anna Haczkiewicz

Art Director: Sam Johnson

Design: John Garofalo & Taylor Hurewitz

Animation: Mark Robson

Editor: Michael Barringer